I have mentioned before that I create quite a few wedding invites. I enjoy this direction of design as each Future Bride (aka FB) who comes to me has such a unique idea in her head of what she wants for her wedding day to look like and feel like. Sometimes this vision has been with FB since she was a little girl, or from when she attended a friends wedding and decided on all the things she would never want happening at her own wedding. My job is a simple one, to create and help expand on the vision that is in FB's head into a reality. I always start off with asking FB to give me 5 words to sum up the look/feel/style of the vision she has in her head. From there I create a moodboard, just so that we are both visually on the same page, because purple to you means purple, but purple to me means lilac, violet, mulberry, lavender and a whole lot more!
It was about a year ago this time that I started working on Liesl & Pete's invites. Liesl's words were, whimsical, gatsby, colourful, fun and rustic. Besides for these words there wasn't a clear indication of where the invite design would start from. All Liesl brought me was a single quote that she wanted incorporated into the design.
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| Liesl & Pete Moodboard (copyright Me Design Studio 2010) |
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| Stage 1 Design - incorporates wording from moodboard |
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| Stage 2 Design - refinement |
What started out as a flat double sided invite, became a unique booklet, with library card insert (that held further information about the wedding) they even got their own personalised barcode at the back of the book. Hand-delivered invites got personalised with each persons name-tag, and each postal invite had the recipients name and address printed on.
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| Stage 3 - Final digital invite design |
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| Final Invite, printed and ready for delivery! |
Working on this invite I realised one thing that I wanted me.design.studio to strive for, and that is to create beautiful, unique and inspiring invitations. To push the boundaries slightly away from the conventional white, scripty font invitations that have dominated the wedding industry for so many years. And most important of all, to incorporate the bride and groom into the whole process, for their 'stamp' to be visible, because at the end of the day, it is not my invite, it is their invite and they have to be happy when they send them off to each of their guests.
In the span of 1 year, me.design.studio has created over a dozen unique personalized wedding invitations. I can't wait to share them all over the next up-coming made by me mondays! Many exciting things are continually happening in-studio, and soon there will be a 'ready-made' collection for future brides (and grooms) which will still have a touch of uniqueness but pre-set look to the design.
* Liesl & Pete, thank you so much for giving me the opportunity to create your invite, I had a great time capturing your idea's and creating them into the final product. And...thank you for becoming such good friends too!
x
me
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